Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # EMC Research You have questions. We get answers. ## Sitemaps - [XML Sitemap](https://www.emcresearch.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [How Well Did EMC's California Analytics Predict June 2026 School Bond Elections](https://www.emcresearch.com/california-school-bond-analytics-june-2026/) - We built our school bond measure support score to predict how California voters would respond before a single ballot went out. We wanted to see how well it actually held up against real results, so here’s our analysis of how it performed in the June 2026 election. - [How Nithya Raman Came Back to Claim Second Place, and What the Late Ballot Count Reveals About LA's Electorate](https://www.emcresearch.com/late-ballots-reshape-la-mayors-race/) - Karen Bass leads the LA Mayor's race, but the more revealing story is what happened after Election Night: Raman overtook Spencer Pratt for second place on the strength of late-returned ballots that were both more progressive in composition and more favorable to her within the middle of the Democratic electorate. EMC Electoral Personas show exactly - [Celebrating Our 2024 Impact](https://www.emcresearch.com/celebrating-our-2024-impact/) - At the culmination of a busy election year, EMC Research is proud to celebrate victories that will have a lasting impact on communities across the country. Our work — through polling, focus groups and custom voter analytics, paired with hands-on strategic consulting — helped drive meaningful change from coast to coast.These successes reflect the tireless - [Not in My Backyard: How Clean Energy Companies Can Navigate Public Opinion](https://www.emcresearch.com/not-in-my-backyard-how-clean-energy-companies-can-navigate-public-opinion/) - Picture this: "No Solar" yard signs sprouting across a rural community, angry residents packing town halls, and a multi-million-dollar renewable energy project grinding to a halt. Sound familiar? The clean energy industry has a messaging problem. While 81% of Californians support building more solar power stations, only 40% will pay higher electricity rates to make - [Challenging Conventional Wisdom: Why the Largest Transportation Expansion in the U.S. Started With Testing Assumptions](https://www.emcresearch.com/challenging-conventional-wisdom/) - The 2016 ballot measure for Sound Transit's $54 billion expansion defied conventional wisdom about voter appetite for expanded rapid transit in Puget Sound. In the early stages of the long road to the measure reaching the ballot, the vast majority of stakeholders and onlookers believed voters lacked the appetite for such an ambitious transit expansion. - [Lead With Listening: Research That Drives Real Behavior Change](https://www.emcresearch.com/lead-with-listening/) - A driver sits at an intersection, turn signal blinking, waiting to make an unprotected left turn. They scan for a gap in oncoming traffic. Behind them, another car inches closer. The driver feels the pressure, the need to move, to not hold anyone up, so when they see their opening, they accelerate through the turn. - [From Polling to Progress: Building Trust in Public Education Funding](https://www.emcresearch.com/from-polling-to-progress-building-trust-in-public-education-funding/) - After nearly two decades of conducting feasibility research for school districts across California, I've learned that successful education funding isn't just about numbers — it's about trust. And while that trust is being tested like never before, it's also an opportunity for districts to engage their communities more deeply, listen more carefully, and build lasting - [The Ideology of Immunity: Why Belief Shapes Vaccine Acceptance](https://www.emcresearch.com/the-ideology-of-immunity-why-belief-shapes-vaccine-acceptance/) - August marks National Immunization Month, a time typically reserved for celebrating one of public health's greatest achievements. Instead, we're confronting a sobering reality: measles cases in the United States have reached 1,356 confirmed cases across 40 jurisdictions as of mid-July 2025 — a disease we once thought eliminated. This isn't just a public health crisis. - [Five Expert Insights About Housing, Homelessness, and Hope](https://www.emcresearch.com/five-expert-insights-about-housing-homelessness-and-hope/) - At EMC Research, we’ve spent the past 15 years working alongside housing advocates, policymakers, and campaign leaders to make affordable housing a reality for more people. We don’t craft policy ourselves, but we’re deeply committed to providing the research, insights, and strategic guidance that fuel meaningful change. We’re proud to support organizations advancing this work - [EMC Research Recognized at the 2025 Pollie Awards for Strategic Impact in California](https://www.emcresearch.com/emc-research-recognized-at-the-2025-pollie-awards-for-strategic-impact-in-california/) - We’re thrilled to share that EMC Research has been recognized by the American Association of Political Consultants (AAPC) at the 2025 Pollie Awards for our work in California’s 76th Assembly District. Known as the “Oscars of political advertising,” the Pollies honor the most effective and innovative work in politics and public affairs each year. Our - [Unlock the Power of EMC Research Analytics for California Voter Targeting](https://www.emcresearch.com/unlock-the-power-of-emc-research-analytics-for-california-voter-targeting/) - The stakes in this election are higher than ever. Understanding California’s diverse voter landscape is crucial to winning campaigns. EMC Research is proud to offer a cutting-edge suite of analytic solutions that will empower your campaign with the insights needed to succeed. EMC Analytics Custom California Package Our comprehensive suite of Voter Scores is designed - [Exciting Changes at EMC Research: Leadership Announcement](https://www.emcresearch.com/exciting-changes-at-emc-research-leadership-announcement/) - Ruth Bernstein reflects on transitioning out of the CEO role and focusing on her greatest passion — working directly with clients. She shares her excitement for Molly O’Shaughnessy’s leadership and her continued hands-on role in delivering exceptional client work. ## Pages - [Home](https://www.emcresearch.com/) - About EMC Research Since 1989, EMC Research has been a national leader in opinion research, providing custom solutions through genuine partnership. Dig Deeper Areas of Expertise EMC Research provides data-driven insights that help organizations make informed decisions. As a research firm with decades of experience, we offer comprehensive market and opinion research services across various - [Team EMC](https://www.emcresearch.com/team-emc/) - Team EMC Explore Careers & Meet Our Team At EMC Research, we pride ourselves on a collaborative environment where innovation and integrity drive our success. Our team is composed of dedicated professionals who are not only experts in their fields but also passionate about making a significant impact through rigorous research. We are a team - [California Data Analytics](https://www.emcresearch.com/california-data-analytics/) - EMC California Analytics What Is EMC California Analytics? EMC California Analytics is a statewide suite of analytics products developed by EMC Research to help campaigns and organizations understand voter attitudes and behaviors in a clear, approachable way. Free On-Demand Webinar: Voter analytics you can run on. Learn how advancing campaigns refine strategy now: prioritize persuadable voters, - [California Data Analytics Webinar](https://www.emcresearch.com/california-data-analytics-webinar/) - EMC California Analytics Voter Personas You Can Run On Refining Targeting This on-demand session explores how organizations use EMC California Analytics to improve targeting, optimize resource allocation and make more informed strategic decisions. Put California Analytics to Work for Your Organization Interested in applying this approach to your organization or initiative? Schedule a consultation to - [California Data Analytics Access Form](/california-data-analytics-webinar/) - EMC California Analytics Free On-Demand Webinar: Voter analytics you can run on. In this session, we show how campaigns are using EMC California Analytics to: Navigate a crowded primary using voter personas Refine targeting universes with voter scores Allocate budget where it can have the most impact Sign up below: - [Campaign & Voter Research](https://www.emcresearch.com/campaign-voter-research/) - Campaign & Voter Research At EMC Research, we provide more than just data — we become strategic partners throughout your campaign journey. Our deep expertise in campaign polling, ballot measure research, voter analytics, and message testing equips political campaigns and organizations with actionable insights. We guide clients with precision, helping them maximize their impact and - [Data Analytics](https://www.emcresearch.com/data-analytics/) - Data Analytics EMC research turns insight into action. We combine advanced analytics with opinion research to help organizations understand attitudes, anticipate behavior and make informed decisions. Our analytics offerings are designed to move beyond surface-level demographics. We focus on the beliefs, values and motivations that shape how people think and act, and we translate that - [Data Analytics (Old)](https://www.emcresearch.com/data-analytics-v1/) - Data Analytics At EMC Research, we leverage cutting-edge data science to transform complex datasets into actionable insights. Our analytics team provides expert support across industries, offering custom models, targeted voter analytics, and clear reporting to guide strategic decisions. Whether analyzing trends or building predictive models, EMC Analytics turns data into a powerful asset for our - [Terms and Conditions](https://www.emcresearch.com/terms-and-conditions/) - EMC Research You agree to receive recurring automated texts (e.g., SMS and MMS) messages from EMC Research, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when signing up or any other number that you designate. All the different types of messages you may - [Privacy Policy](https://www.emcresearch.com/privacy-policy/) - EMC Research Privacy Policy Last modified: July 31, 2025 Introduction EMC Research, Incorporated (“Company” or “We”) respects your privacy and is committed to protecting it through compliance with this policy. This privacy policy identifies the personal data we collect about you via our website or services, describes how we use and protect it, and outlines - [About](https://www.emcresearch.com/about/) - About EMC Research Opinion Research & Consulting Since 1989 Since 1989, EMC Research has been a national leader in opinion research, providing custom solutions through genuine partnership. We give voice to communities and empower our clients — public and private alike — with accurate data and insightful analysis. Our team of sought-after experts is dedicated to - [Public Affairs Research](https://www.emcresearch.com/public-affairs-research/) - Public Affairs At EMC Research, we lead the way in public affairs research, offering valuable insights that shape issue advocacy, public opinion, and stakeholder engagement. Specializing in public affairs polling, legislative advocacy research, and crisis communication, we provide the data necessary to drive informed strategies and influence public discourse on complex policy and regulatory issues. - [Community & User Research](https://www.emcresearch.com/community-user-research/) - Community & User Research At EMC Research, we harness the power of community and user insights to foster deeper understanding and drive strategic decision-making. Specializing in public opinion research and strategic consulting, we offer services like community and resident research, user satisfaction studies, and employee and donor engagement research. Our nuanced insights empower organizations and - [Brand, Social Marketing & Behavioral Research](https://www.emcresearch.com/brand-social-marketing-behavioral-research/) - Brand, Social Marketing & Behavioral Research At EMC Research, we specialize in uncovering the dynamics that drive social behavior and public engagement, providing our clients with the insights needed to create meaningful change. Whether you’re a nonprofit organization, public agency, or advocacy campaign, our research helps you better understand behavior patterns, foster social impact, and - [Newsletter-SignUp](https://www.emcresearch.com/newsletter-signup/) - Stay in the Know Stay connected with EMC Research to receive the latest insights and updates. Follow us on social media or subscribe to our newsletter for expert perspectives on opinion trends, data-driven strategies, and research breakthroughs. Follow: - [Case Study 1](https://www.emcresearch.com/case-study-1/) - California COVID-19 Research Providing Insight to Inform California’s Public Awareness Campaign During the COVID-19 Pandemic EMC Research provided multi-year ongoing research in partnership with Governor Gavin Newsom’s office and the California Department of Public Health to provide insights and strategic consulting to help the state address the pandemic and keep Californians safe. The Problem As - [Our Work](https://www.emcresearch.com/our-work/) - Our Work California COVID-19 Research Providing Insight to Inform California’s Public Health Strategy During the COVID-19 Pandemic Keep Reading > Seattle Chamber of Commerce: The Index Tracking Public Opinion to Shape Policy and Address Key Issues in Seattle Keep Reading > Restoring Voting Rights to 1.4 Million Floridians EMC Research’s Role in the Successful Passage - [Case Study 6](https://www.emcresearch.com/case-study-6/) - Defending Washington’s Environmental Efforts Using Analytics EMC Research’s Role in Helping Clean and Prosperous Washington Defeat Initiative I-2117 Clean and Prosperous Washington, the campaign working to oppose Washington state initiative I-2117, sought advanced analytical tools to refine their voter contact strategy and prevent the measure from passing. If approved, I-2117 would have repealed the state’s - [Case Study 5](https://www.emcresearch.com/case-study-5/) - Understanding COTA’s Riders with Customer Personas EMC Research’s Role in Developing Customer Personas to Guide COTA’s Fare and Service Policies The Central Ohio Transit Authority (COTA) sought a deeper understanding of its diverse customer base to better inform key policy and operational decisions. EMC Research partnered with COTA to apply advanced data analytics, moving beyond - [Case Study 4](https://www.emcresearch.com/case-study-4/) - Santa Clara County Parks & Recreation Department Assessing Engagement and Satisfaction through Comprehensive Research EMC Research has worked with the Santa Clara County Parks & Recreation Department to provide a wide assortment of opinion research, guiding strategic decisions based on park usage, satisfaction, and priorities. EMC’s work has informed everything from public support for tax - [Case Study 3](https://www.emcresearch.com/case-study-3/) - Restoring Voting Rights to 1.4 Million Floridians EMC Research’s Role in the Successful Passage of Amendment 4, Restoring Voting Rights for People with Felony Convictions in Florida EMC Research partnered with a broad coalition of organizations to support Amendment 4 in Florida, which passed in 2018 with 65% voter approval. The amendment restored voting rights - [Case Study 2](https://www.emcresearch.com/case-study-2/) - Seattle Chamber of Commerce: The Index Tracking Public Opinion to Shape Policy and Address Key Issues in Seattle Since 2021, EMC Research has partnered with the Seattle Metropolitan Chamber of Commerce to conduct The Index, a multi-modal survey designed to assess public opinion on critical policy issues and quality of life in the region. The - [Contact](https://www.emcresearch.com/contact/) - Contact EMC Research Whether you’re looking for expert advice, need detailed insights, or have questions about our services, contacting EMC Research is your first step towards obtaining top-tier research consultation. Our team of research experts is ready to assist you with your specific needs, providing tailored solutions and strategic insights. EMC Research Markets Founded in - [News](https://www.emcresearch.com/news/) - News How Well Did EMC’s California Analytics Predict June 2026 School Bond ElectionsWe built our school bond measure support score to predict how California voters would respond before a single ballot went out. We wanted to see how well it actually held up against real results, so here’s our analysis of how it performed in - [Featured](https://www.emcresearch.com/featured/) ## Categories - [Announcement](https://www.emcresearch.com/our-work/announcement/) - [Insights](https://www.emcresearch.com/our-work/insights/)