Data Analytics
EMC research turns insight into action. We combine advanced analytics with opinion research to help organizations understand attitudes, anticipate behavior and make informed decisions.
Our analytics offerings are designed to move beyond surface-level demographics. We focus on the beliefs, values and motivations that shape how people think and act, and we translate that insight into guidance that supports strategy, communication and decision-making.
Areas of Expertise
Comprehensive Data Analysis Services
Turning Data Into Actionable Insights
Our data analysis services are designed to meet diverse client needs, from statistical analysis to predictive modeling. We handle large-scale datasets with ease and provide clear, actionable insights that empower business outcomes. Through advanced reporting and personal service, we help clients cut through the noise, ensuring they stay focused on the insights that matter.
Voter Analytics
Predictive Models Tailored to Your Campaign
Our data scientists develop custom analytics for political campaigns and voter outreach efforts. With predictive models on voter turnout, support, and persuasion, we create data-driven strategies tailored to specific communities. These insights help campaigns focus on the right voters and make informed, strategic decisions throughout the election cycle.
EMC California Analytics
Targeting the California Electorate
EMC offers California-specific models that provide precise targeting for campaigns based on a variety of attitudes and behaviors. EMC California Analytics delivers actionable insights into voter preferences and engagement, empowering campaigns to refine their outreach and communication strategies for the state’s unique electorate.
Customer Personas
Understanding Your Audience on a Deeper Level
Our persona development services go beyond demographics to create clear, insightful profiles of your audience. We help government agencies, utilities, nonprofits, and corporations understand the behaviors, motivations, and needs of their customers. These personas serve as a foundation for more effective outreach and engagement efforts.
Our Analytics Tools
Analytics That Meet Campaigns Where They Are
Our analytics tools are designed to strike the right balance between ease of use and depth, depending on what a campaign or organization needs.
Personas offer an intuitive starting point by grouping voters based on shared attitudes and perspectives, while voter scores provide additional detail by indicating how strongly a voter may hold a specific belief or position, allowing teams to layer in more granularity only when it’s useful.
EMC California Analytics
EMC California Analytics is EMC Research’s flagship analytics offering and the primary focus of our current work. Built specifically for California’s unique political and policy landscape, this product provides voter scores and personas for every registered voter in the state.
Why EMC Research
EMC Research develops analytics using large-scale survey research combined with voter, consumer and other relevant data.
Our focus is on accuracy, usability and strategic application. We help clients understand not just what the data says, but what it means and how to use it.
Continue the Conversation
If you’re facing a high-stakes decision and want to better understand attitudes, behavior and support, we’re here to help. Learn more about our analytics offerings, explore EMC California Analytics or connect with our team to continue the conversation.
